Business Listing Price Estimator
Determine a competitive listing price for your business based on industry multiples, annual revenue, SDE, and market adjustments. Unlike a simple valuation, this tool factors in pricing strategy so you can list at a price that attracts qualified buyers while maximizing your sale proceeds.
Business Financials
Total annual revenue (optional, for context)
Net profit + owner salary + add backs. Use our SDE Calculator if you need help.
Business Characteristics
These factors adjust the base industry multiple up or down based on your specific business.
How has your revenue trended recently?
How much does the business rely on you?
How diversified is your customer base?
How predictable is your revenue?
What is your lease situation?
Quick Tips
- •Listing 5% to 10% above fair market value leaves room to negotiate
- •Overpriced businesses sit on market 50% longer on average
- •Businesses with clean financials can justify higher asking prices
- •Location and lease terms can swing value by 10% to 20%
- •Recurring revenue commands a premium over one time project revenue
Related Calculators
Free Consultation
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Get a Free Price OpinionHow to Use This Calculator
Enter your annual revenue, SDE (Seller's Discretionary Earnings), and select your industry. Then answer a few questions about your business characteristics: revenue trend, owner dependency, customer concentration, and lease quality. The estimator applies an industry specific SDE multiple, adjusts up or down based on your business strengths and risks, and outputs a suggested listing price range. Use the low end for a quick sale and the high end if you have time to negotiate. Compare this to your net proceeds using the Seller Net Proceeds Calculator to make sure the listing price meets your financial goals.
Frequently Asked Questions
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