What Is My E-commerce Business Worth?
Estimate your e-commerce business value with this free calculator. Online businesses typically sell for 2.0x to 4.0x SDE, with brand strength, traffic sources, margins, and operational efficiency driving higher multiples.
E-commerce Business Earnings
Net profit + owner salary + benefits + depreciation + one-time expenses
Business Characteristics
How much owner involvement is needed?
Customer base distribution
Assets & Liabilities (Optional)
Equipment, inventory, receivables, cash
Debts, payables, loans
Net assets (assets - liabilities) are added to the business valuation.
E-commerce Business Benchmarks
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Get Free ValuationQuick Tips
- Include owner salary in SDE calculation
- Use trailing 12-month numbers
- Add back one-time expenses
- Consider depreciation add-backs
What Affects Your E-commerce Business Value
Increases Value
- +Strong brand with trademark protection
- +Diversified traffic sources (organic, email, social)
- +Proprietary or private label products
- +High repeat customer rate
- +Efficient fulfillment and supply chain
- +Growing revenue and margins over 2+ years
Decreases Value
- -Dependent on single traffic source (e.g., paid ads only)
- -Selling commodity products with no brand
- -Amazon-only with no independent website
- -Declining margins or increasing ad costs
- -Single supplier dependency
- -Owner handles all operations personally
Frequently Asked Questions
Want a Professional E-commerce Business Valuation?
This calculator gives you a starting range. For an accurate valuation based on your specific e-commerce business, market conditions, and comparable sales, get a free confidential assessment.
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