What Is My Marketing Agency Worth?
Estimate your marketing agency's value with this free calculator. Marketing agencies typically sell for 2.0x to 4.0x SDE, with recurring retainer revenue, client retention, and team depth driving higher multiples.
Marketing Agency Earnings
Net profit + owner salary + benefits + depreciation + one-time expenses
Business Characteristics
How much owner involvement is needed?
Customer base distribution
Assets & Liabilities (Optional)
Equipment, inventory, receivables, cash
Debts, payables, loans
Net assets (assets - liabilities) are added to the business valuation.
Marketing Agency Benchmarks
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Get Free ValuationQuick Tips
- Include owner salary in SDE calculation
- Use trailing 12-month numbers
- Add back one-time expenses
- Consider depreciation add-backs
What Affects Your Marketing Agency Value
Increases Value
- +70%+ revenue from recurring monthly retainers
- +90%+ client retention rate
- +Specialized niche with proven expertise
- +Skilled team that operates without owner
- +Documented processes and delivery frameworks
- +Strong case studies and measurable client results
Decreases Value
- -Owner is the primary strategist or sales driver
- -High client concentration (any client >20%)
- -Project-based revenue with no retainers
- -High employee turnover
- -No documented processes or frameworks
- -Generalist positioning with no clear niche
Frequently Asked Questions
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This calculator gives you a starting range. For an accurate valuation based on your specific marketing agency, market conditions, and comparable sales, get a free confidential assessment.
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